On the 27th of May, The Bridge Tank will be in Casablanca, Morocco to participate at the conference “Country Marketing: Modelling the Morocco Brand” organised by the Amadeus Institute. The conference will discuss the Moroccan development model, its’ intangible capital, and its’ potential for international influence.

Joël Ruet, who has been invited to speak at the event “Morocco, catalyst of the Africa brand”, will endeavour to show the signs of the economic emergence of the Kingdom and the leverage that it has to extend its’ influence in Africa, starting with environmental leadership.